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Advertising.

- During which event was the most expensive advertising broadcast in Finland?
- What do you pay attention to when making an advertisement:
Making information up to date and for Finnish students!
Most expensive TV advertising ever made: 25 million euro for a 2 min commercial. That was the cost of the advert below from 2004 for Chanel No. 5. This makes it the most expensive advertisement ever made. The high costs were mainly staff costs, protagonist in the advertising is Nicole Kidman and for the direction Baz Luhrmann was hired.
First company to advertise internationally was Heineken.
Why advertise? To sell something, to get attention for something or to warn about something.
In what ways is it advertised? Internet, telephone, radio, TV, on the street (bus, shelters, running advertising), in the air.
Most expensive advert broadcast in the world: Superbowl 2015, Advertising time during the American Super Bowl has never been as expensive as this year. For thirty seconds, companies have to pay 4.5 million dollars (almost 4 million euros)
Most expensive advertising broadcast in the Netherlands. Football World Cup. Coronation of Willem Alexander and the finals of the European cup football.
In 2014 850 million euro was spent on TV commercials in the Netherlands. With 115 million euros spent on Billboard advertising.

What to pay attention to when making an advertisement: Target group, time of the year, time of day or event when it comes to broadcasting.

Students can work together in small groups.
Questions:
- Why is there advertising?
- In what ways is advertising done?
- Which advertising impresses you the most? Explain why.
- During which event was the most expensive advertising broadcast in the world?
- During which event was the most expensive advertising broadcast in the Netherlands?
- What is attention paid to when making an advertisement:
Making information up to date!
Most expensive TV advertising ever made: 25 million euro for a 2 min commercial. That was the cost of the advert below from 2004 for Chanel No. 5. This makes it the most expensive advertisement ever made. The high costs were mainly staff costs, protagonist in the advertising is Nicole Kidman and for the direction Baz Luhrmann was hired.
First company to advertise internationally was Heineken.
Why advertise? To sell something, to get attention for something or to warn about something.
In what ways is it advertised? Internet, telephone, radio, TV, on the street (bus shelters, running advertising), in the air.
Most expensive advertising in the world broadcast: Superbowl 2015, Advertising time during the American Super Bowl has never been as expensive as this year. For thirty seconds, companies have to pay 4.5 million dollars (almost 4 million euros)
Most expensive advertising broadcast in the Netherlands. Football World Cup. Coronation of Willem Alexander and the finals of the European cup football.
In 2014 850 million euro was spent on TV commercials in the Netherlands. With 115 million euros spent on Billboard advertising.

What to pay attention to when making an advertisement: Target group, time of the year, time of day or event when it comes to broadcasting.

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